{"id":36065,"date":"2026-09-05T12:11:05","date_gmt":"2026-09-05T06:41:05","guid":{"rendered":"https:\/\/petrolnews.in\/live\/ramayan-ravan-poster-controversy-ranbir-kapoor-film-promotional-strategy\/"},"modified":"2026-09-05T12:11:05","modified_gmt":"2026-09-05T06:41:05","slug":"ramayan-ravan-poster-controversy-ranbir-kapoor-film-promotional-strategy","status":"publish","type":"post","link":"https:\/\/petrolnews.in\/live\/ramayan-ravan-poster-controversy-ranbir-kapoor-film-promotional-strategy\/","title":{"rendered":"Ramayan Ravan Poster Controversy | Ranbir Kapoor Film Promotional Strategy"},"content":{"rendered":"

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The makers of Ranbir Kapoor’s much-awaited film Ramayana<\/em> have sparked a controversy after sharing a poster of Ravana on Janmashtami. The post has drawn strong reactions on social media, with some users questioning the timing and others wondering whether it was simply an oversight.<\/p>\n

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At the same time, some people believe that such controversies can sometimes be used to keep a film in the news. This raises the question: If a controversy is created deliberately, how can negative publicity benefit a film?<\/p>\n

The answer depends on how the audience responds. If trolling or criticism creates curiosity and keeps people talking about the film, it can work as free publicity. But if the controversy becomes too intense and audiences start developing a negative opinion about the film, it can have the opposite effect.<\/p>\n

Ramayana makers share Ravana poster<\/strong><\/p>\n

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The poster was shared on the film’s official social media page on Friday evening. It featured Ravana along with the line, \u201cDev Lok, Prithvi Lok, Patal Lok, there will be only one rule in all three worlds, Ravana Raj.\u201d<\/p>\n

The timing of the post caught people’s attention as it was shared on Janmashtami. While some users criticised the makers for the timing, others questioned whether the controversy was accidental or a deliberate attempt to generate buzz around the film.<\/p>\n

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As soon as the poster was released, the makers started facing criticism on social media. People raised several questions regarding it.<\/p>\n

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The poster is raising several questions<\/strong><\/em><\/p>\n

First question- <\/strong>Are the makers doing this deliberately to garner publicity and stay in the limelight?<\/p>\n

Second question- <\/strong>Did the social media team associated with the film share the poster by mistake? Is the research team of this mega-budget film of 4 thousand crores so weak that they don’t even know what should be posted on Janmashtami?<\/p>\n

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Know How Negative Publicity Can Help Or Hurt A Film<\/strong><\/p>\n

1. Controversy gives free publicity<\/strong><\/p>\n

A controversy can keep a film in the news through media reports and social media discussions, giving it publicity without extra promotional spending.<\/p>\n

2. It creates curiosity<\/strong><\/p>\n

When a film is constantly being discussed, viewers may become curious about what caused the controversy and decide to watch it themselves.<\/p>\n

Films that benefited from controversy<\/strong><\/p>\n

The Kashmir Files (2022):<\/strong> The film’s political and social debates kept it in the spotlight and helped attract a large audience.<\/p>\n

Padmaavat (2018):<\/strong> Protests and demands to stop its release created huge curiosity, making the film a major talking point even before release.<\/p>\n

The Kerala Story (2023):<\/strong> Political and social controversy gave the film extensive publicity and helped it reach a wider audience.<\/p>\n

But controversy can also backfire<\/strong><\/p>\n

Laxmii (2020):<\/strong> Despite controversy over its title and religious sentiments, the negative publicity did not translate into strong audience curiosity.<\/p>\n

Adipurush (2023):<\/strong> Criticism over its dialogues, VFX and portrayal of Ramayana<\/em> characters overshadowed the film and led to poor word-of-mouth.<\/p>\n

Ramayana also faces criticism<\/strong><\/p>\n

Ramayana<\/em> has already faced debates over Ranbir Kapoor’s casting as Lord Ram, Sai Pallavi’s casting as Sita and Rakul Preet Singh’s reported look as Shurpanakha.<\/p>\n

Will it benefit Ramayana?<\/strong><\/p>\n

The Ravana poster controversy on Janmashtami has once again put the film in the spotlight. If it creates curiosity, it can help the film; if it turns audiences against it, the same publicity can become a disadvantage.<\/p>\n

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Questions raised on the star cast’s attire in the trailer:<\/strong><\/p>\n

After the release of the film’s trailer, questions are being raised about the attire of Lara Dutta, who is playing the character of Kaikeyi. Fans believe that Lara Dutta looks like a daughter-in-law from a modern daily soap in the film.<\/p>\n

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Criticism of the film’s VFX and budget: <\/strong>After the trailer launch, the film’s graphics were being criticized. In response, Ranbir Kapoor clarified that people are judging the visual effects by watching the trailer on smartphones and poor internet connections. The makers have urged the audience to watch the film in IMAX 3D.<\/p>\n

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The Shri Ramlila Mahasangh has raised concerns over Ranbir Kapoor-starrer Ramayana<\/em>. President Arjun Kumar has written to director Nitesh Tiwari and the production house, seeking a screening before its Diwali release. The federation claims some scenes may hurt Hindu sentiments and has warned of protests if they are not removed. Citing Adipurush<\/em> (2023), Kumar said its portrayal of Ravana and Lanka had faced strong opposition and protests.<\/p>\n

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The makers of Ranbir Kapoor’s much-awaited film Ramayana have sparked a controversy after sharing a poster of Ravana on Janmashtami. The post has drawn strong reactions on social media, with some users questioning the timing and others wondering whether it was simply an oversight. At the same time, some people believe that such controversies can…<\/p>\n","protected":false},"author":2,"featured_media":36066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[7],"tags":[8302,33206,33205,33207,27639,33208,21049,33204],"class_list":["post-36065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7","tag-bollywood-news","tag-film-publicity-stunt","tag-janmashtami-controversy","tag-negative-publicity","tag-ramayan","tag-ramayana-movie","tag-ranbir-kapoor","tag-ravan-poster"],"_links":{"self":[{"href":"https:\/\/petrolnews.in\/live\/wp-json\/wp\/v2\/posts\/36065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petrolnews.in\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/petrolnews.in\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/petrolnews.in\/live\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/petrolnews.in\/live\/wp-json\/wp\/v2\/comments?post=36065"}],"version-history":[{"count":0,"href":"https:\/\/petrolnews.in\/live\/wp-json\/wp\/v2\/posts\/36065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/petrolnews.in\/live\/wp-json\/wp\/v2\/media\/36066"}],"wp:attachment":[{"href":"https:\/\/petrolnews.in\/live\/wp-json\/wp\/v2\/media?parent=36065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petrolnews.in\/live\/wp-json\/wp\/v2\/categories?post=36065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petrolnews.in\/live\/wp-json\/wp\/v2\/tags?post=36065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}